SOJO Business & Tourism is a not-for-profit organisation driving business growth, safety, and urban renewal across the South of Johannesburg. Through a network of active Area Representatives, strategic partnerships, and community initiatives, we connect local businesses, engage city government, and keep the south of Joburg clean, safe, and open for business.
SOJO Business and Tourism is a non-profit driving growth in the South of Johannesburg. Our area boasts top attractions like Gold Reef City, Apartheid Museum, Klipriviersberg Nature Reserve, and Vilakazi Street – making it a hub for business, leisure, and tourism.
Our vision
A rejuvenated, eco-friendly business and tourism destination in the South of Johannesburg — where commerce thrives, communities are uplifted, and the urban environment is one to be proud of.
Our mission
SOJO Business and Tourism exists to serve and grow the South Joburg business community through the active improvement of local infrastructure, safety, cleanliness, and environmental sustainability.
Our history
Formed as a Section 21 company and originally known as the Booysens Business Forum, SOJO Business and Tourism was established in 2003 through a merger with the Southern Business Partnership.
Our team supports business and tourism through the improvement and maintenance of South of Joburg infrastructure, safety, cleanliness, environment and charitable initiatives. We do this through various business networking opportunities, operational support, collaboration with strategic partners and engagement with council.
Directors & CEO
Nicky Vakaloudis
CEO
Reuben Louw
Chairman
Sheldon Stuurman
Tourism & Marketing Director
Peter Soester
Financial Director
Adele Hartdegen
Nasrec Representative
Karol Jaroszynski
Booysens Representative
Hester Smith
Klipriver Representative
Janine Cameron
Office Administrator
Executive Board
Cherise TemTem
Turffontein Representative
Jenene Cronning
Glenvista Representative
Pat Cronning
Aeroton Representative