Stay Another Day Campaign
When most people think of Joburg, they think of the north. Sandton, Rosebank, Melrose Arch. The south of the city — with its rich history, wildlife escapes, and iconic landmarks
A rejuvenated, eco-friendly business and tourism destination in the South of Johannesburg — where commerce thrives, communities are uplifted, and the urban environment is one to be proud of.
SOJO Business and Tourism exists to serve and grow the South Joburg business community through the active improvement of local infrastructure, safety, cleanliness, and environmental sustainability.
Formed as a Section 21 company and originally known as the Booysens Business Forum, SOJO Business and Tourism was established in 2003 through a merger with the Southern Business Partnership.
Year of Establishment